Market innovation has long been dominated by the worldview of engineers and economists--build a better mousetrap and the world will take notice. The most influential strategy books--such as Competing for the Future, The Innovator's Dilemma , and Blue Ocean Strategy --argue that innovation should focus on breakthrough functionality. Holt and Cameron challenge this convention...(展开全部)

How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conven...(展开全部)

Cultural Realism is an in-depth study of premodern Chinese strategic thought that has important implications for contemporary international relations theory. In applying a Western theoretical debate to China, Iain Johnston advances rigorous procedures for testing for the existence and influence of "strategic culture." Johnston sets out to answer two empirical questions. Is ther...(展开全部)

This is an in-depth study of premodern Chinese strategic thought that has implications for contemporary international relations theory. The book sets out to answer two empirical questions: is there a substantive consistent and temporally persistent Chinese strategic culture? If so, to what extent has it influenced China's approaches to security? The focus of the study is the Mi...(展开全部)

Cultural Realism is an in-depth study of premodern Chinese strategic thought that has important implications for contemporary international relations theory. In applying a Western theoretical debate to China, Iain Johnston advances rigorous procedures for testing for the existence and influence of "strategic culture." Johnston sets out to answer two empirical questions. Is ther...(展开全部)

Joel Watson has refined his successful text to make it even more student-friendly. A number of sections have been added, and numerous chapters have been substantially revised. Dozens of new exercises have been added, along with solutions to selected exercises. Chapters are short and focused, with just the right amount of mathematical content and end-of-chapter exercises. New pa...(展开全部)

Joel Watson has refined his successful text to make it even more student-friendly. A number of sections have been added, and numerous chapters have been substantially revised. Dozens of new exercises have been added, along with solutions to selected exercises. Chapters are short and focused, with just the right amount of mathematical content and end-of-chapter exercises. New pa...(展开全部)

A century-old strategy holds the secret to toppling corporate giants. 'In a world where advantage increasingly depends upon movement rather than position, "Judo Strategy" drills home the ultimate principle of strategy: maximize impact while minimizing effort. This is easy to say but difficult to accomplish. The authors provide pragmatic techniques and examples to help make this...(展开全部)

This book shows readers how to turn competitors' strength to their advantage. Yoffie-Kwak provide insightful analysis of leading companies' judo strategies through in-depth case studies of Palm Computing, RealNetworks, and CNET Networks, among others. The "Users' Guide to Judo Strategy" - a section at the end of the book - offers a summary of the principles of judo strategy tha...(展开全部)

都市風景の表現に新たな地平を切り拓く次世代アーティストとして国際的にも注目される写真家の本格的作品集。絶えず作られては壊されていく蜘蛛の巣のように張りめぐらされた都市の迷路。